Ffres - the taste of South West Wales

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Welcome to the Ffres Website

Ffres is a web based community designed to showcase the food tourism sector across South West Wales.

Ffres is a place where you can come to find about food producers and hospitality providers, establish better links, learn what’s going on in terms of promotions and events, search for seasonal recipe ideas and find out about seasonal local produce in the area. It’s a place to find out about businesses who share the principles of Ffres in bringing you good quality locally sourced produce.

The importance of food to the tourism industry has increased significantly within the last ten years. The availability of high quality, local food has become a key driver for many selecting a place to visit and ‘where can we eat well ?’ has become a defining question.   Expectations of the food system have radically changed. Consumers are increasingly demanding more socially and environmentally responsible food products as well as greater value and variety in what they consume. Our restaurants are offering very high standards of locally sourced products on their menus which proudly boast the provenance for all to see.

Food products and dishes are also an expression of local cultures, and culinary tourism and agricultural tourism are vital elements of a destination’s cultural tourism offer.

Domestically, food is recognised as being an important provider of economic growth but also as being central to our culture and our health. Food is seen as an essential ingredient of a sustainable, healthy, profitable, and equitable society.

Simon Wright, Ffres Chair.

© Ffres, in association with South West Wales Tourism Partnership and Welsh Government

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